Partner + COO / Big Rock Partners (CA)
Joyce Cenali is a founding partner and leads operations at Big Rock Partners, a strategic advisory firm serving investors and companies at the intersection of food, hospitality and cannabis. Big Rock Partners portfolio includes PharmaCann, Kikoko, Cannacraft, Sonoma Hills Farm, Garden Society, Phylos, Juna, Sava, Octavia Wellness, and others that are growing the next generation of cannabis. She previously founded a boutique artist management firm, and lead business development, licensing and partner integrations for e-commerce start-ups Zazzle, GearLaunch, and DesignCrowd. A long time craft cannabis cultivator, she co-founded of an Emerald Cup winning operation, and served as Co-Chair for Women Grow, Sonoma. Her speaking engagements include SXSW, New West Summit, SF Music Tech, CMJ, etc. She attended Smith College is fluent in Portuguese, and lives with her wife and puppy children in San Francisco.